Three Ways to Enhance Your Brand Identity
- All marketing executives want to add character and creativity to their permanent fixtures. After all, a fixture is a piece of real estate you own that allows you to leave a permanent footprint on a small area of retail space. The question is how to enhance your Brand Identity effectively, efficiently, and on budget. Deco-fixtures – YES! It doesn’t matter if your products are in a high-end jewelry store or a humble dollar store. Add branding, character, cool and unique surface decoration to any fixture. Deco fixtures can dress up your messaging in a subtle fashion or scream out “look at me!” It’s new, it’s cool, and it adds dimension to your campaign!
- Make sure your graphics are installed correctly and beautifully. Xcel offers several products that make installations easy and cost-effective. XMR™ – Xcel Magnetic Receptive Graphics are typically installed at the store level by the employees, not professional installers. XMR graphics stick to a permanent magnet base, do not utilize adhesives and can be changed as often as needed. They can even be stored and re-used for future promotions. It doesn’t get any easier than this. Do your window graphics have air bubbles? Try our air-egress window adhesive for an easy, bubble free, dry applied installation.
- Look for eco-friendly options such as EcoMedia™ as a direct replacement for PVC banners. EcoMedia™ is a smooth two-sided printable material that is recyclable. Perfect for indoor hanging signs and also commonly used in double-sided window applications. ecoBoard™ XP is another non-PVC product that is a rigid board with a beautiful print surface and more rigid feel than its PVC competition.
Let the team at Xcel personalize a Brand Identity plan for you today! We have the experience and the technology to make you stand out in the crowd.