Three Ways to Enhance Your Brand Identity

1. All marketing executives want to add character and creativity to their permanent fixtures. After all, a fixture is a piece of real estate you own that allows you to leave a permanent footprint on a small area of retail space. The question is how to enhance your Brand Identity effectively, efficiently, and on budget. Deco-fixtures – YES!  It doesn’t matter if your products are in a high-end jewelry store or a humble dollar store. Add branding, character, cool and unique surface decoration to any fixture. Deco fixtures can dress up your messaging in a subtle fashion or scream out “look at me!” It’s new, it’s cool, and it adds dimension to your campaign!

2. Make sure your graphics are installed correctly and beautifully. Xcel offers several products that make installations easy and cost-effective.  XMR™ – Xcel Magnetic Receptive Graphics are typically installed at the store level by the employees, not professional installers.  XMR graphics stick to a permanent magnet base, do not utilize adhesives and can be changed as often as needed. They can even be stored and re-used for future promotions.  It doesn’t get any easier than this.  Do your window graphics have air bubbles? Try our air-egress window adhesive for an easy, bubble free, dry applied installation.

3. Look for eco-friendly options such as EcoMedia™ as a direct replacement for PVC banners. EcoMedia™ is a smooth two-sided printable material that is recyclable. Perfect for indoor hanging signs and also commonly used in double-sided window applications. ecoBoard™ XP is another non-PVC product that is a rigid board with a beautiful print surface and more rigid feel than its PVC competition.

Let the team at Xcel personalize a Brand Identity plan for you today! We have the experience and the technology to make you stand out in the crowd.