Xcel Develops Innovative Display Solution for an International Shoe Brand

Innovating to Get the Job Done Under Pressure

Xcel Products was recently tasked with developing a completely unique, eye-catching display for one of the most successful companies on earth in just three days. This case study is a true testament to Xcel’s ability to exceed expectations and their leadership as an innovator in the fixture industry.

The Challenge

A face-to-face meeting with an agency Xcel has worked with for several years revealed they were seeking an innovative solution utilizing a fabric/SEG frame as the centerpiece in their client’s corporate concept store.

It was a rush project; Xcel had just three days to provide a finished product for installation in the client’s corporate design center for review and walk through. In that short window, Xcel had to provide a solution from concept to installation: design, create, customize, print, assemble, and deliver.

The Approach

Custom Hardware for Fixture


With very little room for error, Xcel pushed forward. A creative concept and design was developed, then approved by the agency and client, and sent to the engineering and fabrication teams for production and assembly. Production included identifying and allocating custom materials (SEG fabric), print, design, and 3D printed custom mounting hardware.

custom retail fixtures

The Result

unique fixtures and displays

Xcel successfully provided an innovative, high-quality display solution to the global shoe brand’s corporate concept store quickly, efficiently, and on time.

This fixture solution provided an avenue to showcase Xcel’s capabilities, nimbleness and creativity, while demonstrating the value and importance of strategic partnerships with supply chain partners.

It was an exciting opportunity for Xcel. This project showed off our ability to be an innovator and true contender in the fixture space, and highlighted our production capabilities including our service, technology and engineering. I am proud of how our team worked through this project to produce a feature piece on a tight deadline. This exemplifies who we are and what we do!” – Stephen Peterson, President | Xcel Products