XMR Primer Base

XMR Magnetic Receptive Primer Base

Xcel XMR Magnetic Receptive Primer Base is a water-based, iron ore-enriched wall primer developed to be painted onto walls or display panels to hold ACTION Magnetic Media for Xcel XMR magnetic receptive graphics. The XMR primer base is great for part-time applications because it can be hidden under standard wall paints – so you don’t have to compromise your interior design to use XMR wall graphics. Even when applied under paint, the wall will retain its magnetic receptive properties indefinitely!

Standard Sizes1 Gallon
Standard ColorBlack
Applications2 Coats
Mixing Time3 to 5 minutes
Yield/Coverage250 square feet per gallon @ 2 coats

Standard Applications

  • Card / Menu / Maps
  • Retail POP / POS
  • Walls
  • Fixture Graphics
  • Menu Boards & Directories
  • Interior Design Decoration