As the leader in magnetic print materials and magnetic substrates, Xcel carries a complete line of premium large & wide-format magnetic receptive media. XMR™ – Xcel Magnetic Receptive Media is our proprietary brand line that offers XMR v2.0, Double-Sided, Latex and Dimensions for a variety of material options and functionality. With a variety of product choices and the ability to custom convert it to sheets or rolls, we have you covered.